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Blogging For Your Small Business

Presentation to the Shenandoah County Chamber of Commerce's Rev-Up Marketing Seminar Series on October 4, 2017

You're all in different places

Good evening! I’m delighted to be here and I want to say thank you to those who had time to answer the survey I sent out last week (CLICK HERE for survey results). You represent a spectrum of positions when it comes to online presence and visibility—from no website at all to a website with a blog—and some of you are just starting and trying to figure things out. Many of you just want to crank things up a notch and are trying to decide where it makes the most sense to invest your time and marketing dollars. Only a couple of respondents say they are already blogging with any regularity.

My goal today is not to convince you that you need a blog – you may not need one at all. But I do want you to understand what a business blog is, what it can do for your online visibility and engagement with your customers, and how you can decide if it’s for you or not. Because even if it’s not for you now, it may be at some time in the future.

This is not the place or time to get into exactly how to set up a blog, but your chamber director should know that there is a fair amount of interest in a “How To” workshop on that topic. I’ve also created a resource handout with my best suggestions for where to go if you want more information and training, as well as quite a few ideas on blog content.

Some Definitions:

Let’s start with a big-picture view of marketing and a definition of a blog.

The common definition of “marketing” is the action or business of promoting and selling products or services. That’s certainly accurate, but I’d like to suggest “marketing” might also be defined as a combination of strategies that reduce the friction between a potential customer or client and their decision to purchase a product or service from you. You want to remove the barriers, be they psychological or tangible, that are keeping them believing they need your product or service or from choosing yours over other options they might have.

The word “blog” is short for a “weblog” – and that is a website in which a blogger produces an ongoing online narrative. For you as small business owners, a business blog is no more—and no less—than a content management tool (CMS)—a way to offer content that provides value to your customers and prospects and helps them know, like, and trust you and your offerings enough to hand over their credit card.

This content is typically posted by you —or someone in your organization — with some regularity (at least monthly, but preferably weekly) and the type of content should not just be sales content, but should also include relevant helpful information, problem-solving, education, entertainment, and public service content. The regularity is important so your readers come to expect your content, but they can consume it and share it at their convenience 24/7 – that’s another way you’ve reduced the friction between your business and your customers.

Typically, we find business blogs integrated into a business website, and you’ll often see it as one of the major menu categories on a business site, along with HOME, ABOUT, PRODUCTS, and CONTACT US, etc.. It certainly doesn’t have to be called BLOG – It might be called NEWS or TIPS or RESOURCES or UPDATES or WHAT’S HAPPENING, but it’s a blog because there is new, fresh content posted at intervals. Every new entry is called a post, not to be confused with the pages on your site where your visitors will find the more static content that doesn’t change very often.

Do you really need a blog?

Some of you will remember Chuck Maddox – He and I served together on the First Bank board for many years, and whenever there was a discussion about where to build branches or invest money, he always shared this bit of country wisdom, “If you want to shoot ducks, you have to go where the ducks are.”

Every year, more and more of your potential clients are online and are expecting you to be online, but while a website has become almost essential, a blog is not.

You should NOT consider a blog

…if any of the following applies to your situation:

  • If you don’t think your prospects are likely to read or respond to online content
  • If you think offline referrals and networking are more effective in your industry.
  • If you’re not willing to post regularly
  • If you’re not willing to post interesting, valuable content
  • If you know you won’t take the time and you don’t have anyone else in your organization to create content and you don’t think it’s cost-effective to pay someone else to do it for you.

A weak blog that hasn’t been updated in months is worse than not having a blog at all.

You should consider a blog

…if you think these potential benefits of a blog can help your business’s customer engagement and online visibility:

  • When your blog subscribers get an email notice that you’ve posted new content, it’s a friendly nudge to remind them that you’re there and ready to help them when they need you – it keeps you “top of mind,” even if they don’t read every single email you send.
  • When you regularly add content to your blog, it can greatly improve the SEO—search engine optimization— of your whole website and make it more likely that Google will include your site in its search engine results for the keywords you’ll use. Google loves FRESH content!
    • When someone puts “insurance agents (or beauty salons, or bed & breakfasts, or antiques) in Shenandoah County,” will your business pop up on the first page of Google search results?
  • When you post valuable and engaging content related to your business, you begin to establish yourself as having knowledge and authority—someone your prospects will turn to when they need what you’re selling.
  • Online content is easy for your readers to share – by email or social media. If you wow them with your content, they’ll help you by sharing it with friends and family. This can be powerful.
  • New content makes your site seem fresh and current, especially if you display your latest content somewhere on your homepage so it looks a little different every time someone visits.
  • You can provide value to your followers by answering their questions and helping them solve their most pressing problems relating to what you do. If you find yourself answering the same question repeatedly, this might be the perfect content for your blog.
  • You can promote community and nonprofit events in your area by including information about them and their events on your blog.
  • You can shine a spotlight on your best clients/customers by congratulating them on your blog when they achieve milestones.
  • A blog can be used in conjunction with an email service provider to build a larger email list for your business. I’ll speak a bit more about that later.
  • You can notify your followers when you’re having a sale or offering a special discount, new product, or holiday package.

Notice that I put the sales use of a blog last on the list. That’s because if you use your blog primarily to promote yourself, readers will stop paying attention and delete notices of your posts without reading them.

What should you write about on your blog?

Talk about what you know!

  • A landscaper could write about how to choose the right plants for the season in your area
  • A B & B could write about the health benefits of a weekend of being unplugged from cell phones
  • A beauty salon could write about popular hairstyles or outrageous trends
  • A mechanic could write about how to check a timing belt or change a tire
  • An insurance agent could write about the pros and cons of long term care insurance or what kinds of insurance you need for your college kids
  • A nonprofit could write about success stories from needs they’ve met or talk about how they spend every donated dollar
  • A fitness center or coach could talk about age-appropriate exercises or fitness tips
  • A restauranteur could write about what goes on in the kitchen or how they source their foods

Your industry trade association may offer content or ideas you can use for your blog, either free or by subscription.

Ask your customers/clients what’s on their mind. Create a short survey to give to people when they come in your store, or use SurveyMonkey.com to create a short survey to email. You’ll be surprised how many ideas you might find for future blog posts this way.

Use Feedly.com to sign up for RSS feeds from bloggers who write about topics in your industry or when articles are published online for keywords you specify. This will give you an idea of what topics are current in your industry – you can share these on your blog or write about your own perspective on what others are talking about. Curated content saves your readers time when you pick out the best information and present it to them clearly.

In my handout, I’ve included a list of ideas for things to write about.

Let's get specific…

Okay, let’s just do a little bit of quick brainstorming. Get out a sheet of paper and a pen. I've provided a more expanded handout with a Brainstorming Exercise for blog content, but let's do a bit here:

  • What are some questions you get frequently from customers or prospects?
  • What are some of the most pressing problems that your service or product can solve?
  • If your customer were asking you for a list of tips, what might they include?
  • What things do you most want your customers to remember?
  • What are some things you know about that your clients or customers would love to learn from you?
  • What have you read (or seen or heard) lately that might be of interest to your clients/customers/prospects
  • If you were going to write a post that begins “Introduction to_____” what might some topics be?

Must your blog topics be specific to your industry?

Interestingly, the answer to this is “Not always.” If you want to establish yourself as having knowledge and authority, you should showcase relevant topics. But you’d be surprised how much your customers enjoy occasional departures from that:

  • Inspirational quotes
  • Your family’s favorite recipes
  • Hearing an occasional story about you, your childhood, your hardships, your successes, your family, your vacations
  • Book reviews/recommended reading
  • Sharing your favorite tips for relaxing (or reading or getting healthy, etc.)

Avoid politics and controversy – there’s enough of that available elsewhere.

Do you have to allow comments on your blog?

No, the comments function can be turned on or off in your blog’s settings. If you enjoy feedback from your site visitors and want them to be able to interact with you, comments can be great, but you also run the risk of people griping in the comments and leaving a negative impression on others (unless you resolve the problem quickly and tactfully, in which case you might look like a hero).

Who will see your blog and how does a blog help to build your email list?

Do NOT buy into the myth that “if you build it, they will come.” Most of us—and certainly most of your prospects and customers—are faced with information overload every single day. You need to give them a reason to open your emails and read your blog.  Your email service provider is an invaluable tool by providing easy subscription sign-up for your blog, easy delivery of your blog content to subscriber In-boxes, and protection that your emails comply with anti-spam laws.

A customer email list is not necessarily the same as your blog subscription list, but once you have a blog, new additions to your email list should be agreeing to receive your blog content as well as any other emails you send them.

Your email list can be one of your most valuable business assets. Think about it: these are people who have said, “Yes, you have my permission to send me information by email.” You should be building an email list even if you decide you don’t want a blog.

An email service provider makes it easy to do this by providing sign-up forms, opt-in confirmation (so you don’t later get accused of spam) and the legally required UNSUBSCRIBE link at the bottom of every email that goes out in your name, giving your recipients the option of unsubscribing at any time.

Give your site visitors an incentive to sign up for your email list and/or subscribe to your blog. This might be a discount coupon, a tip/helpful hints sheet, an eBook, or a How To article that relates to your business. With an email service provider, as soon as someone adds their name to the list, they’ll receive the incentive.

Now here’s the cool thing – an email service provider makes it easy to do a few things:

  1. Automatically alert your email list when there’s new content on your blog
  2. Send out a manually generated message to everyone on your list with one keystroke.
  3. Create a URL/link you can use in your social media, email signature, or other communications that will go straight to an email list sign-up form
  4. Embed sign-up forms anywhere in your website – a special page, a sidebar, etc.
  5. They make it easy to create email newsletters, and they provide a way for them to show up on your website in addition to being mailed to your email list.
  6. You can create segmented lists if you wish – one for customers, one for prospects, one for vendors, etc.

Popular email service providers include MailChimp, Constant Contact, Aweber, and ConvertKit. Most are by subscription, but I believe MailChimp still is free up to a certain number of emails on your list.

Does content have to be written?

Absolutely not!

If you’re more comfortable talking to your video camera or doing a video-recorded demonstration, recording an audio file, creating a Powerpoint presentation, or sharing content that others have created (with appropriate accreditation), use those and post them on your blog – or better yet, mix it up.

Many of you know Annette Petrick and her podcast ConsiderThisRadioShow.com. She has a blog of the same name, and each recorded episode is posted as a new blog post along with its transcript and a few sentences of backstory.

YouTube makes it easy to embed their videos into your blog, but just remember they are often promoting other people’s businesses instead of yours.

Have any of you tried adding video or audio recordings to your website?

Where do you find the time to write a blog?

Just like anything worthwhile, if you decide it’s important, you must build it into your schedule. That usually means something else must go, but most of us can find an hour a week by cutting out time-wasting tasks, going to bed and getting up a little earlier, or shortening our lunch breaks.

Many bloggers prefer to batch their content creating sessions, so they’ll set aside a whole morning and crank out enough weekly blog posts for the next month. Posts can be scheduled ahead of time.

Do you need to include graphics in your posts?

Most business blogging experts say it’s important to have at least one graphic to go along with every blog post. Not only does it provide visual appeal and make it more likely to be read, but a picture will be more likely to be shared on social media than just a post title. I use Canva.com to create title images for my blog posts.

There are many online sources for free or low-cost graphics, and I’ve included some in your handout, but, of course, you or your employees can take your own pictures and use them in your blog.

Are there good alternatives to a blog?

If it suits your business or your personality to post information for your clients and customers “on the fly” rather than through a more formal blog, there are lots of options:

  • A Facebook or LinkedIn page or group
  • Instagram if you like to take photos
  • Pinterest if their demographic matches yours
  • A podcast if you’re inclined towards audio or video content exclusively, but often this works in conjunction with an existing blog.
  • An email newsletter

Here’s the bottom line

Don’t get overwhelmed! No one knows how to do any of this stuff intuitively. Most of us with knowledge have spent hours and hours learning by trial and error – and spending a fair amount of money on courses and training.

The Internet is your friend!

You can find tutorials on virtually any topic by simply going to Google or YouTube and typing in whatever it is you want to know about in the search box.

Before you take the time and trouble to add a blog to your marketing strategy, spend some serious time thinking about whether it will really add value to your customers and their experience with your business. Start with the customers in mind and add only tools that will truly help you serve them better.

Go forth and prosper!

Survey Results

Business Owner Blog Resources

Brainstorming Exercise

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Capture The Life Stories That Must Be Told and Remembered

Write down these life stories while you can

When my 95-year-old father died, friends and family gathered to celebrate his life throughout the following week, and there were dozens of stories told about him and about the ways, large and small, he touched people's lives. Born in 1918, a fighter pilot during WWII, he witnessed a remarkable span of world history, and much of his perspective on those things will be lost except those which we had the foresight to preserve on tape or on paper.

I'm so grateful that he recorded some of his memories, and I'm also glad I wrote about him in a blog post called “Life Lessons From A Great Dad.” 

Memories all around us are being lost every second, so I was thrilled to find out that Dennis Becker, a wonderful man whom I met when I attended the NAMS conference in Atlanta, has created a remarkable e-course called Writing Life Histories for Fun and Profit and is offering it at the crazy low price of $17.00. I have just bought and taken a look at it, and I'm promoting it enthusiastically to anyone who wants to write life histories, either for themselves or for others. If you do nothing more than use his guidelines and interview questions to write your own or a loved one's family history, you can't go wrong at this price, especially with Dennis's 60-day money-back guarantee, but Dennis's training includes all the material you need to create a business writing life histories for others if you should ever want to do so.

http://www.riverwoodwriter.com/LifeStories

You won't believe the value in this e-course!

Here's what you'll get from this downloadable e-course:

  • Everything you need to get started as a personal historian!
  • Learning how easy it is to turn oral interviews into printed, published gold for pennies on the dollar.
  • Learning how to turn writing simple personal histories into a powerful business for yourself, including the ability to charge hundreds up to thousands or more in some specific situations that you’ll learn inside.
  • By the time you finish this course, you’ll be able to either write personal histories for your own family’s legacy or for others.

For this small investment of under $10 (Dennis says the introductory price will go up soon), you have the tools to quickly and easily capture these incredible life stories all around you. They're perfect for helping you write your own life story, and there are many more among your family and friends who have their own priceless stories that are begging to be told. And if you want, you can do this for others as a lucrative writing service.

Time is fleeting!

http://www.riverwoodwriter.com/LifeStories

If you're a freelance writer, helping capture life stories is a natural service to add to your offerings. Even if you're not a writer yourself, the interview questions in this e-course can be used to record sessions with your loved ones. Or record your own answers to the questions and get them transcribed for your family and friends.

Click the link above, read more about the course and what it includes, and grab this wonderful e-course “Writing Life Histories for Fun and Profit” now. Because NOW is the best time to start preserving your own memories or those of others.

Back on its golden hinges
The gate of Memory swings,
And my heart goes into the garden
And walks with the olden things.

Ella Wheeler Wilcox

 

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How I learned to write like James Chartrand*: A Non-Fiction Writing Course Like No Other

New sessions of this course have been running in early spring and early fall each year, with sign-ups usually in January or early February and August. To be notified when registration is open—and to get lots of great free writing tips between now and then—get your name on the course's email list HERE. Absolutely no obligation.

===================================

In the beginning, I could write.

I was a nuts-and-bolts writer for twenty-five years. I did technical writing for an engineering company and medical writing for physicians. For both, I turned obscure terms and concepts into writing a layperson could understand. Subscribers found my home-business content valuable when I wrote for a home-based entrepreneur website. At a local community foundation, I became the go-to person when a written piece needed just the right touch. On a personal level, I’ve always gotten warm feedback from my handwritten notes of thanks, sympathy, or encouragement. I thought I was a decent writer.

Then the blogging bug bit me.

I started Heartspoken.com and began writing about topics to teach and encourage readers to live their most wholehearted life at any age. To accomplish that, I needed an entirely different result. I wanted to inspire and educate… …but the practical, utilitarian writing of my past was too often flat—and rarely compelling. I hired a proofreader, Karen Sanderson, thinking she would at least save me from embarrassing typos. Her first proofreading job came back covered with comments and red lines. I was horrified! Little did I know she was an accomplished editor who believed in giving extra value by making suggestions beyond correcting mistakes. As I absorbed each comment and saw how her subtle changes added kick and direction to my writing, I came to a startling realization:

I really needed to crank my writing up a few notches!

I thought writing classes were just for imaginative souls who wove characters into fiction plots, so I hadn’t considered there might be a writing course for bloggers or business writers. I found plenty of blogs talking about blogging, though. I signed up for updates from Men with Pens and Copyblogger. I eagerly anticipated posts from James Chartrand, Sonia Simone, Brian Clark, and Jon Morrow. Their writing was strong and compelling; they became my rock stars. It never occurred to me I could learn to write like they do.

Damn fine timing brought me a writing course on steroids.

The next thing I knew (ah, the Universe is a wonderful thing), I received an email from James Chartrand, A-list blogger and founder of Men with Pens, about her writing class called Damn Fine Words.The course description said I would learn how “to create compelling, engaging content… the kind of content that reaches your target market, increases your readership, pulls in new clients, boosts your sales and brings you better success…” Yowzer, this looked good. And that was only the beginning. The course would help me smash writer’s block and teach me how to write quickly and easily on any topic, regardless of my niche. I’d be able to overhaul my website copy, write the ebook that has eluded me, and write marketing copy and newsletters like a pro. But here was the clincher: The course included personal coaching from James Chartrand herself! I couldn’t get to the sign-up form fast enough.

Damn Fine Words delivered!

My classmates included bloggers, entrepreneurs, artists, an attorney, a comedian, a martial arts instructor, and a handwriting analyst. What bound us was a commitment to becoming better communicators, and by course design, we learned from each other as well as from our teacher. Ten weeks and 20 value-packed lessons later, I feel like Superwoman, with a commanding new arsenal of writing weapons that empower me to take charge of my writing. The practical, immediately implementable strategies included learning to:

  • Create a writing space and ritual that makes me much more productive.
  • Be clearer on my goal for each piece before I even start writing.
  • Develop a system for capturing ideas immediately. (I have filled my editorial calendar for months ahead!)
  • Crank out lots of “shitty first drafts” to ensure a supply of pieces that can be quickly whipped into shape when needed.
  • Recognize where breaks and formatting add punch and readability.
  • Spot unsupported statements in my own and others’ writing.
  • Write with the reader’s needs in mind.

There were highs and lows, to be sure. I got behind in a couple of spots, and I still need to practice, practice, practice. But thanks to James Chartrand’s Damn Fine Words, I write with much more confidence and authority. That makes me a Damned Fine Writer, and you can become one too. This university-level class has been offered twice a year, usually in late winter/early spring and late summer/early fall, so Click here right away to start receiving free information and updates, with absolutely no obligation. These emails alone, from course designer James Chartrand, are loaded with writing tips, tricks, and free information.

Aren’t you just a wee bit curious?

Headshot of James Chartrand, founder/owner of Men with Pens

James Chartrand, founder of Men with Pens and creator of Damn Fine Words writing course

This was the best investment I’ve made in myself in years, and if your source of income or your mission in life depends on your ability to communicate clearly and passionately, this could be your best investment too. It costs nothing to learn more about what the course covers, who it’s designed for, and all about James and her staff. Click here NOW. After reading this, you’ll know whether or not the course can help you. All the links to the course here are affiliate links, which means I get a commission if you sign up. If you know me, you know I would never endorse something I didn’t believe in wholeheartedly. I’ll sweeten the pot for you with two offers:

  1. Feel free to call me at 540-436-3969 between 10am and 5pm Eastern Daylight time to ask me any questions you want about my experience with the Damn Fine Words class. Or email me at elizabethc@riverwoodwriterdotcom
  2. Anyone who becomes a paid class member through my affiliate link will get a prize. Just email me your receipt with your name and snail mail address and I’ll send you a gift of personal stationery.

Don't miss registration for the next session

Don't wait to find out about this terrific course today. If nothing else, get on the email list and start receiving lots of free writing tips. The class is usually offered twice a year, usually in March and September.

 * James Chartrand founded and owns one of the world’s most respected copywriting and website design companies and its wildly popular blog, Men with Pens.

Top photo credit: “Digital vs Analog” by David Crockett via BigStockPhoto
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Vote For Your Favorite Self-Publishing Blog

Contest Finalists

Here, straight from an announcement by  on The Future of Ink website, are the finalists for The Future of Ink's “Top 10 Self-Publishing Blogs 2012” Contest. Their Judges include Alltop.com founder Guy Kawasaki, Smashwords founder Mark Coker and Internet marketing veteran Jim Edwards.

Head shots of Guy Kawasaki, Mark Coker, and Jim Edwards

How the Winners will be Selected:

All finalists will be judged on:

1) the quality of their content
2) the frequency of their posts
3) reader involvement and…
4) their blog’s ranking (in that order).

The judges will decide the final winners.

The Future of Ink will announce the winners soon, so head on over and subscribe to their blog so you won't miss the announcement.

In the meantime, please look for your favorite self-publishing blog among the finalists below and give it a “thumbs up.” Of course your comments are welcome too, either here or on The Future of Ink site.

[listly id=”2PS” layout=”full”]

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Learn to Think Like a Spam Filter

This post is for:

…anyone who sends out email blasts, email newsletters, or large-group emails of any kind.

Does your content (or subject line) sound spammy?

Since email is inexpensive, it's used extensively by small businesses to get information out to their clients and prospects. It's very effective when done correctly, and most people are still more likely to read an email than to read a message in some other electronic feed.

Sadly, many small business folks don't write very well. They forget to concentrate on providing value to their readers and opt instead for using pushy language like SALE ENDS AT MIDNIGHT! or BUY NOW! (often accompanied by multiple exclamation points). If you're wincing because you've been guilty of this, just resolve to mend your ways…now. Spam filters will view this kind of language very negatively and your message could end up in the receiver's trash instead of their inbox.

How Do Spam Filters Think?

MailChimp is a terrific email service I use, and they have a helpful list of mistakes commonly made by email marketing rookies. Here's what they say about what spam filters are looking for:

Spam filters look at a long list of criteria to decide whether or not an email is junk. These items are almost always on their lists of spammy criteria:

  • Going crazy with exclamation points!!!!!!
  • USING ALL CAPS–IT'S LIKE YELLING IN EMAIL.
  • Coding sloppy HTML (usually from converting a Microsoft Word file to HTML)
  • Coloring fonts bright red or green
  • Using the word “test” in the subject line
  • Creating an HTML email that’s nothing but one big image, with little or no text

The next time you're sending an email to your mailing list, step back from it before you press SEND. Pretend it's coming to you from another business. Make sure you're not making one of the above mistakes. Also ask yourself:

  • Is it eye-catching? Have you given the recipient a reason to open your email?
  • Does it provide value (information, interest, etc.) to your readers?
  • Is there a compelling call to action?
  • If a reader has her image-viewing function turned off or is not set up to receive HTML format, will your email make any sense?

Don't waste your energy writing emails that your recipients might never see.

What are your pet peeves for emails sent to you by other businesses? Please share in the comment section below or join the conversation at RiverwoodWriter's Facebook Page.

Photo Credit: “Blue Website Buttons” by Legends Web Design via StockXChng
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Learn how to publish an ebook to Kindle in 48 hours!

Boost your visibility and add an income stream

There's nothing like having an ebook on Amazon's Kindle program to establish your expertise and create an additional income stream (small, perhaps, but it adds up). I just listened to an amazing webinar on how to do this and I want to share it with you.

If you have a blog, or if you've written articles or columns in the past, you already have lots of great content. Now how do you get it in front of a huge audience that will actually pay for it?

Amazon.com is the biggest ecommerce site on the Web with millions of customers EVERY DAY. Why not get your best content in front of a slew of new eyeballs who are looking for the solutions you provide? Adapting your blog posts into a Kindle ebook is a fast and easy way to leverage your expertise and get paid for it!

Positioning yourself as an author is one of the best ways to build credibility and visibility on the Web. Turning blog content into a Kindle ebook may seem daunting and confusing, but it doesn't have to be.

Learn from Blogging/Social Media Guru Denise Wakeman

My colleague Denise Wakeman, has presented a one-time, live 90-minute training webinar called “From Blog to eBook: How to Create New Revenue Streams with Amazon’s Kindle Ebook Program.” I have been a long-time affiliate of Denise's products because she always delivers practical, useful, and easy-to-understand information at a great price. Since the webinar is recorded, you can listen to it at your convenience, and you'll get access to bonus links and downloads.

Registration Details Here:  http://bit.ly/O3pNS9

 

What you'll learn:

  • The difference between repurposing and syndication
  • Why you should repurpose your blog content
  • A simple 13 step process to create an ebook from your blog
  • How to build your list with a Kindle ebook
  • 3 ways to promote your ebook on Amazon, the largest ecommerce site on the Web

Plus much more…

This is NOT a preview webinar with a pitch for a big ticket product at the end. This is a training webinar. Denise is frequently asked to share this information. This is info she usually only shares privately with her clients and now you can benefit too.

The webinar was recorded on July 18, 2012. When you purchase,  you will get the video and audio replays plus a transcript and a pdf of the slides.

Get webinar details HERE.

Whether you're ready now or plan later to publish an ebook from your exisiting content, this webinar will give you the steps for getting started so you can see how simple it can be, stop procrastinating, stop waiting for perfection, and take immediate action! 🙂

Register here today.

Don't worry that the webinar live date is past. You'll still get everything the live attendees got.

If you still need help after listening to this webinar, call me at 540-436-3969. I've helped several authors self-publish their books, and I'd love to help you too.

 Photo Credit: Woman holding Kindle by Dmitry Lobanov via BigstockPhoto.com 

 

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